Web & Digital Design
Visual design and content for WordPress and custom ecommerce platforms

My role: content building &  maintenance

Clients:

• Microsoft ASP.NET: Gardening and floral ecommerce website

• Wordpress: Regional sign and graphics information and portfolio website (not shown)

Project Objective:

Maintain and expand the company’s WordPress website through ongoing content updates, visual asset creation, and brand-consistent digital support.

Design Thinking:

Focused on clarity, usability, and consistent brand presentation while ensuring content remained easy to navigate, visually cohesive, and optimized for ongoing business needs.

Scope / Deliverables:

• WordPress website updates and maintenance

• Updates and maintenance for a custom-built, high-performance platform driven by Microsoft ASP.NET

• Homepage and landing page content updates

• Creation of web graphics and promotional assets

• Image editing and optimization

• Layout refinement and content organization

• Brand consistency across digital touchpoints

• Coordination of seasonal promotions and service updates

Outcome:

Supported an up-to-date and professional online presence through consistent website maintenance, improved visual cohesion, and timely content updates aligned with business priorities.

Timeline:

Ongoing long-term support and maintenance.