Technical Communications
Multi-channel campaign & scientific product sub-branding

My role: Graphic designer

Client: Nonprofit geoscience publishing collaborative

Project Objective: Develop branding, advertising, and event collateral for two new industry-defining products launched under the GSW corporate umbrella: eBooks, the world's first multi-publisher platform for earth sciences, and OpenGeoSci, a map-based geoscience discovery platform.

Design Thinking: Developed distinct yet cohesive visual identities for two sub-brands, each with a palette that reflected the nature of the product. A clean blue palette anchored the eBooks brand, conveying the authority and depth expected of a first-of-its-kind academic publishing platform. Terra cotta and olive grounded OpenGeoSci visually in the earth and terrain the platform was built to explore. Both palettes were carried consistently from brand identity through advertising, collateral, and into the platform UI, ensuring users experienced a coherent visual system across every touchpoint.

Scope / Deliverables:

• Sub-brand identity development for eBooks and OpenGeoSci

• Logo design and brand style guides

• Advertising and promotional materials

• Posters and one-sheets

• Brochure design

• Conference and event collateral

Outcome: Delivered a unified brand system that gave two distinct products their own visual voice while reinforcing GSW's credibility and mission as a leading nonprofit resource for peer-reviewed geoscience content. The materials supported product launch visibility across advertising and conference environments.