UX & Interface Design
Mobile app design, user interface concepts and iconography

My role: co-branding, design, iconography

Client:

Coaching and personal growth app

Project Objective:

Design a mobile app experience that transforms everyday interactions into opportunities for reflection, coaching, and personal development through guided prompts and conversation-based learning.

Design Thinking:

Focused on creating a calm, intuitive interface that made self-reflection and coaching feel approachable, engaging, and easy to integrate into daily routines. The visual system prioritized clarity, accessibility, and adaptability for white-label implementation across multiple brand applications.

Scope / Deliverables:

• Mobile app UI design and screen layouts

• White-label branding system development

• Iconography and custom asset creation

• Typography and visual hierarchy refinement

• Collaboration with developers to support implementation and asset handoff

• Interface component styling and asset organization

Outcome:

Delivered a flexible and scalable visual system that supported both user engagement and future brand customization across digital touchpoints while streamlining implementation through organized design assets and developer collaboration.

Timeline:

Completed within project milestones and prepared for development handoff.