Projects

Client: Buyak Herpetological Preservation Society (BHPS) 

Project Objective: BHPS, a nonprofit dedicated to preserving endangered and threatened species, sought to raise awareness and drive engagement with a limited budget. The objective was to create a compelling, cohesive brand identity and online presence to support their mission and encourage public involvement and donations.

Project Scope:
This pro bono project was a deeply personal and meaningful experience. The scope involved developing the BHPS brand from the ground up, including:

• Brand Identity: Conceptualizing and designing the logo and visual elements that reflect the organization’s commitment to conservation and protecting endangered species.

• Website Design: Creating a simple yet impactful WordPress website to showcase the mission, provide information on endangered species, and facilitate donations and volunteer engagement.

• Content Integration: Incorporating high-quality photography and written content provided by David Buyak, founder of BHPS, to ensure the website accurately represents the society’s goals and values.

Key Deliverables:

• Full brand identity, including logo and visual assets

• A user-friendly WordPress website designed to raise awareness and encourage involvement

• Integration of original photography and content to create an authentic, compelling narrative

Outcome:
The launch of the website and the new brand identity provided BHPS with a professional and accessible platform to connect with the public, raise awareness for endangered species, and encourage support. The website not only serves as an informative resource but also as a call to action, motivating visitors to donate or get involved in the conservation efforts.

Timeline: Completed on a pro bono basis, with the project being launched in time for a fundraising event.

Client: White Flower Farm

Project Objective: Mother's Day Bouquets & Gifts

Project Scope:
At White Flower Farm, working in the retail and online flower/gardening business means the holiday season, especially Mother’s Day, brings an influx of design-focused, deadline-driven projects. For this initiative, I contributed a range of high-impact photography and design work. From creating captivating product photography to developing cohesive promotional materials, my role was integral in producing visual content that helped showcase and promote Mother’s Day gifts.

Key Deliverables:

• High-quality product photography for Mother’s Day bouquets and gifts

• Visually cohesive promotional materials (email campaigns, web banners, print materials)

• Social media graphics and visuals to support online promotions

Outcome:
The visual content contributed significantly to elevating White Flower Farm’s Mother’s Day promotions, increasing customer engagement, and driving sales during a key retail period.

Timeline:
All deliverables were completed within the production schedule leading up to Mother’s Day.

My Time at White Flower Farm:

I was initially hired as a full-time email designer, coder, and web content creator for White Flower Farm’s website and eCommerce products. Within my first year, I expanded my responsibilities to include garden walk photography and was swiftly promoted to lead photographer after showcasing my photography talent. In this new capacity, I took on the full scope of the company’s in-house photography needs, training a colleague to take over my role as email designer to now specializing in WFF product styling, and studio-to-location photography for catalog and website content. I was also responsible for overseeing every aspect of photo post-processing to ensure high-quality, polished images for all marketing materials, both print and digital.

Key achievements include my promotion to lead photographer, where I managed high-visibility projects, such as catalog cover photos, and contributed significantly to additional catalog photography. 

My role evolved from an in-house position to a freelance-remote-hybrid model, granting me greater flexibility in delivering innovative creative solutions.

Client: BixStix Non-slip Products

Project Objective: The project aimed to enhance the products aesthetics and marketing materials of BixStix by improving its online product photography and updating various offline promotional assets, including tradeshow banners, postcards, flyers, and website content, to ensure better alignment with the brand’s messaging and overall identity.

Project Scope:
The client, BixStix, sought assistance in two key areas:

1. Website Photography: The goal was to improve the "Shop Our Products" section of the website by capturing high-quality, appealing images of its products, reflecting the brand's values and aesthetics.

2. Marketing Material Updates: In addition to the website photography, the project also involved the revision of existing marketing materials. These included:

   • Tradeshow banners

   • Postcards

   • Flyers

   • Website content

The revised assets were designed to be more consistent with the brand’s current visual identity and messaging, enhancing the client’s marketing efforts and better engaging its target audience.

Key Deliverables:

• High-resolution product photos for the website

• Revamped tradeshow banners

• Redesigned marketing materials: postcards/flyers/order sheets

Outcome:
The updated materials helped BixStix present a more cohesive and professional image across both its online and offline channels. The improved photography made the products more appealing to potential customers, while the refreshed marketing collateral strengthened the brand’s messaging and visibility at tradeshows and in customer communications.

Timeline: The project was completed before the holiday shopping season and major boat show event, meeting all deadlines for the updated assets.

Client: VIGO - Protective Wine Carrier

Project Objective: Launch a new impact-resistant carrying case in the retail and e-commerce market.  

Project Scope:
VIGO sought support in several key areas for a successful product launch:

1. Product Design & Digital Mockups: Creation of product designs and color options. 

2. Branding: Development of logo, tagline ("Go Everywhere With Your Wine!"), and color scheme.

3. Photography: High-quality product images to showcase its features for marketing purposes.

4. Marketing Materials: Design of tradeshow banners, postcards, flyers, business cards, and website content to align with the brand’s visual identity and messaging.

The assets were designed consistent with the brand’s visual identity and messaging, enhancing the client’s marketing efforts and better engaging its target audience.

Key Deliverables:

• High-resolution product photos for the website

• Marketing materials: Business cards, product tags, tradeshow banners

• Collaboration on postcards/flyers with the design team

• Case studies, demonstrations, and sales assets

Outcome:
VIGO successfully launched the product, transitioning into manufacturing and production. The cohesive visual assets and updated marketing materials increased customer engagement, enhanced brand visibility at tradeshows, and ensured a consistent professional presence across online and offline channels.

Timeline:
Project completed and launched before the holiday shopping season, meeting all deadlines for updated assets.